Entrepreneurship: Pioneering, truth-seeking and innovative, mutual benefit and win-win
Business philosophy: Integrity is paramount, cooperation and mutual benefit
Service concept: Careful, thoughtful, timely and efficient, customer satisfaction is our starting point and destination
Quality concept: Superb technology, exquisite products, superb quality, meticulous service, so that customers can buy with confidence
Management philosophy: scientific, efficient, humane and pragmatic
Employment concept: People-oriented, respect for talents, cultivate talents, make the best of their talents